Canon to invest Rs 30 crore in India

Kochi, Sep 7 (UNI) Canon India Pvt Ltd, the complete imaging company, has earmarked Rs 30 crore to spruce up marketing initiatives in the country and aims to touch Rs 500 crore turnover by the next fiscal.

Talking to mediapersons here today, Mr Alan Grant, President and CEO of Canon India, said the company would invest Rs 30 crore for marketing initiatives in the country and 30 per cent of this, to the tune of Rs nine crore, would be for South India.

He said the company, a 100 per cent subsidiary of Canon Singapore, was witnessing an overall growth rate of 30 per cent per annum. The turnover would touch Rs 500 crore by the next fiscal.

As part of the leadership strategy for south India, with Kerala as a key market, and to enhance customer satisfaction, Canon India had launched its third exclusive retail zone, Canon X'perience here.

He said an exclusive Canon Care Centre was also opened here to provide single-point access to customers for all service needs for any product of the company.

Canon also announced leadership status in Kerala as the only state in the country where the company had more than 30 per cent in all the product categories of its business.

Vice-President of Canon India Alok Bharadwaj said the company was the market leader in digital cameras and digital SLR in the state with 33 per cent and 65 per cent respectively.

Canon took top position for digital copiers with 31 per cent and was second in printers with 30 per cent market share in the state.

He said Canon had also tied up with various retail chains in the state to strengthen the retail network in the state.

Canon India Pvt. Ltd. started its operations in India in 1997 amd marketed comprehensive digital imaging products that included photocopiers, multi-functional peripherals, fax machines, printers, scanners, digital cameras, camcorders and multi-media projectors.

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