EMAMI brings in new hair dye for men and women

Kolkata, Sep 5 (UNI) India's FMCG major Emami group today announced its entry into the highly competitive Kesh Kala hair dye market with the launch of its dual products--Mr Black&Mrs Black.

Announcing the new herbal based products for the domestic market, EMAMI Group Director Priti Surekha here today said keeping in mind the concept of specific requirements for men and women's hairs the new Emami brand had been developed with the sole aim of providing colour and better vibrancy of hair for both sexes.

Claiming that both the products had a wide range of unique ingredients like walnut, blackberry 2X sunscreens, amla, almond and herbal sunscreens, she said they were developed keeping in mind the specific requirements of Indian male and female users.

She said Mr Black had been created for those men, whose demands should match their expectations and needs in every aspects, including the formula and fragrance, while on the other Mrs Black has been developed for women that nourishes, conditions and detangles hair while making it naturally back.

Elaboratring her marketing strategy, Ms Surekha said following the pan India launch of the new products by this year end they would look for the markets beyond India in tune with the group's growing focus on providing quality products at affordable prices.

"We have felt the need to give to our customers products which are tailor -made for them and have no side effects," she said.

UNI ABA JYN DB1811