• search

Van Heusen to enter woman's wear segment

Written by: Staff

Kochi, Aug 29: As part of its expansion programme, Van Heusen, the premium menswear brand, would make its foray into the party and woman's wear segment to extend the multiple product portfolio and was planning to emerge into a 500-crore brand in the near future.

Talking to newspersons here today, Assistant Brand Head Kedar Apshankar said, ''The brand would make its entry into unrepresented segments like party wear and woman's wear segment in September.'' He said Van Heusen, which is owned by Madura Coats in India, was the country's top premium business wear brand by volume and with the introduction of more products, it aims to be the number one premium brand by value also.

The 95-year-old brand, which has the fastest growth rate of 30 per cent in the premium market segment, was planning to emerge into a 500-crore company in the near future, he added.

Mr Apshankar also announced the launch of a Van Heusen Flagship Store in the city and added that it is one among such six such stores in the country.

He said the brand has plans to open 50 more stores in the coming two to three years to take the number of exclusive outlets in the country from 20 to 100.


For Daily Alerts

For Breaking News from Oneindia
Get instant news updates throughout the day.

Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more