ICICI launches new products for investors

Indore, Aug 25 (UNI) Leading private player ICICI Prudential Life Insurance today launched two new products aimed at offering greater security to investors and retirees alike.

ICICI Marketing Head Sujit Ganguly told mediapersons that the product ''Invest Shield Life - New'' is a unique premium guarantee market-linked plan which ensures that an investor will only get the benefits of the upsides of the market, without incurring any loss if the markets go down, while the other titled ''Immediate Annuity'' is an immediate annuity product that offers a guaranteed income for life, for retired people above 45 years of age.

Mr Ganguly said investors prefer to save through traditional instruments as they do not want to risk their hard-earned money by investing in the stock markets. The premium guarantee product is the ideal market entry product for such traditional investors, who do not wish to risk their capital while investing in the markets.

Both products are available for retail customers through ICICI Prudential's vast distribution network across the country. Customer touch points include over 83,000 advisors, 177 branches, its 19 bank partners and 200 corporate agents.

Mr Ganguly said the company has an overall share of 12 percent in the insurance market. Among the private players, it held 32 percent market share and its Pension Plans alone held 21 percent market share.

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