Punjab BJP kicks off poll campaign with "SMS to CM"
Chandigarh, Aug 24 (UNI) The Punjab Bharatiya Janata Party today kicked off its pre-poll media campaign with a unique ''SMS to CM'' campaign here, ahead of Assembly elections in the state.
With mobile phones in their hands, party leaders initiated BJP's much-awaited mobile SMS campaign against the ''Congress Government generated'' power crisis by sending hard-hitting verses to Punjab Chief Minister Amarinder Singh.
Aimed at sensitising general public towards the burning issue of power crisis in Punjab, the party has set up a target of sending at least one lakh SMSs to the Chief Minister ahead of assembly polls in state early next year.
Coming close on the heels of BJP's campaign of selling lanterns and ''pakkhis'' to general Public, the SMS campaign is the hi-tech version of earlier awareness campaigns.
Interesting poetic verses have been aptly chosen to drive home the point that unprecedented but avoidable power shortage in Punjab has gone beyond the tolerance limit of the people, Mr Vineet Joshi, a BJP youth wing leader said.
The Interesting poetic verses chosen to be sent to the CM by general public reads: ''Raatan nu neend na aave, dine chain na aave; jad main rab nu puchhiya ki rabba ki eh pyar hai taan rab muskaraya aur boliya, 'Beta Congress de raj vich light toh bina saariyenda eho haal hai''. (I can't sleep at night, nor can I relax during the day.
When I asked god if it was love, he replied smilingly, 'Son, in the Congress rule everyone is feeling the same without power).
The BJP intends that all one lakh messages by the general public be sent to the Punjab CM himself on his mobile, said Mr Vineet Joshi.
The BJP leaders were aware that the Chief Minister may not read the messages on his cell.
''However, we will keep sending the messages to drive home our point on the terrible state of affairs his ( CM's) state is witnessing due to power shortage'', said Mr Joshi.
The BJP said it will carry on such campaigns on various other issues as well in the future depending upon the need and urgency involved.
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