Organise growth engines innovately to maximise profit: Lenskold

Mumbai, Aug 24 (UNI) Executive role, realistic expectations and focus on stages of success are some of the criteria for successful sale and advertising of products, said Jim Lenskold, a renowned author and an international speaker on marketing.

Addressing an august gathering of Indian finance and marketing experts here last evening, Mr Lenskold who is President of Lenskold Group, explained the role of Return of Investments (RoI) in marketing finance and sales.

Elaborating on the need for a strong ''Executive Perspective of Marketing'', he advocated on the need for innovative organising of growth engines to maximise profitability, managing portfolios of industries, discretionary expense, justifying expense and managing investment as some of the vital strategies for successful marketing strategies.

Mr Lenskold said for an effective marketing and ROI, there was a proper need for marketing strategy and education, financial contribution, learning of customer behaviour and response along with sales activity.

About the framework for marketing and ROI, he stressed on process standardisation, mesurement plan, strategic application of insight, CMO management capabilities and implementation of roadmap as some of the yardsticks for excecuting tasks.

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