Music video, the new flavour of movie promotion

Mumbai, Aug 17 (UNI) Music videos seem to be the new flavour of movie promotion among filmmakers. After 'Omkara', it is the turn of the makers of 'Zindaggi Rocks' who have released a specially made music video of a song from the film.

The video features actress Sushmita Sen, who plays a rock star in the film.

Film's director Tanuja Chandra claimed the music video, based on the song titled 'Meri Dhoop Hai Tu', ''has a Middle Eastern flavour...the exotic sizzle of the desert sands, the cool moonlight falling on beautiful women... It has a fast, foot-tapping pace to dance the night away.'' ''A song about love and heartfelt emotions, it's already touching the hearts everywhere,'' she claimed.

The video has been choreographed by Bosco Caesar.

''It's a sensuous song with Sushmita looking unbelievably gorgeous in white, her eyes conveying so much...and Shiney Ahuja sizzling in blue waters,'' Tanuja added.

Producer Anuradha Prasad said, ''Based on a rock star, the film obviously has good music. I hope the audience appreciate the music score (by Anu Malik) at its different best.'' Recently, music composer and director Vishal Bharadwaj had brought out a music video of the title track of his latest film 'Omkara', featuring Ajay Devgan and Kareena Kapoor. The title track of the movie became hugely popular even before the release of the film.

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