Electrolux unveils Onam bonanza, targets Rs 15 crore

Kochi, Aug 12 (UNI) Home appliances major Electrolux today unveiled a special Onam bonanza for Kerala, hoping to achieve a sales target of Rs 15 crore during the festive season this year.

Addressing a press conference here, Electrolux Deputy General Manager Marketing Madhav Nene said the company had notched a sales turnover of Rs nine crore during Onam last year.

Describing Kerala as a very important market for Electrolux, he said the state had contributed nearly five per cent of the total sales turnover of Rs 400 crore last year.

He said the company was targeting a sales turnover of Rs 40 crore and a market share of between ten to 12 per cent in Kerala this year.

Nationally, Electrolux was targeting a total sales turnover of Rs 600 crore across all its product segments, which include refrigerators, washing machines, microwave ovens and air conditioners, this year.

About Onam consumer plan, he said there will be an assured gift for all customers who make purchases. Besides this, there would also be special prizes through scratch card coupons.

The special prizes include laptops (Platinum Prize), 29 inch flat TV set (Gold Prize), Nokia mobile with colour display (Silver Prize) and DVD players (Bronze Prize). Totally, gifts worth Rs 25 lakh would be given during the Onam offer, he added.

Mr Nene said the company was also planning several new product launches in the next two months. These include seven models of washing machines and three models of microwave ovens.

Regional Head (South) Sales V Bhaskar said Kerala and Tamil Nadu together contribute about 35 per cent of the total Electrolux sales in the country.

UNI ARC AJ 1655