Wills Lifestyle India Fashion Week designer: Manish Malhotra

Mumbai, Aug 10 (UNI) Indian Tobacco Company's (ITC) premium fashion brand 'Wills Lifestyle', announced its partnership with ace fashion designer Manish Malhotra, to create an exclusive collection for the 'Grand Finale' of the forthcoming 'Wills Lifestyle India Fashion Week' scheduled for September three.

Commenting on the development yesterday Manish Malhotra told UNI, ''To be a part of the Wills Lifestyle India Fashion Week Grand Finale is extremely prestigious and I am glad to be associated with a brand like Wills Lifestyle.'' Mr Malhotra's presentation will interpret Grand Finale theme of ''Sensuality'' in his own signature style, which would be showcased and made available at all Wills Lifestyle stores across the country.

Vice President (Marketing), ITC's Lifestyle Retailing Business, Atul Chand said, ''We are delighted to announce Manish Malhotra as our designer for the Wills Lifestyle Grand Finale. He is one of India's leading and hugely talented designers, and with his signature's glamorous style we are confident that he will bring alive Wills Lifestyle Grand Finale theme of Sensuality''.

Director General,Fashion Design Council of India(FDCI) Rathi Vinay Jha said, ''We are glad that this year Manish Malhotra will be closing the Wills Lifestyle India Fashion Week with a befitting finale. Every year, the Grand Finale draws a lot of interest from the media and the buyers alike resulting in a lot of expectation from the showcasing designer. Knowing Mr Malhotra's expertise in the area of fashion design, we are confident that he will put forward a brilliant collection. We hope to celebrate this beautiful synergy between Wills Lifestyle and our designers and create the magic of Wills Lifestyle India Fashion Week, yet again.'' UNI AR/LS WD SHB DB0921