BCCI to market boundary ropes, says Prof. Shetty
Mumbai, Aug 9 (UNI) The Board of Control for Cricket in India (BCCI) which has seen their revenues skyrocket after the signing of multi-million dollar television marketing deals, is all set to increase it even further by inviting bids for marketing the boundary ropes.
Not happy with earning revenue from the recognised avenues, the board is looking at hitherto untapped avenues like marketing boundary ropes.
''So far the boundary ropes, covered with triangled boards carrying ads, have not been marketed and the BCCI aims to do so by inviting tenders,'' Executive Secretary In Charge Ratnakar Shetty said at a sports seminar organised by the Sports Journalists Federation of India here today.
Admitting that cricket was getting a lot of attention from the media compared to other sports, Prof Shetty said that this was one of the reasons the board has decided to create a corpus of Rs 50 crore initially to help sportsmen from other disciplines. The board official also said that the corpus amount would be increased by a similar amount, by changing its constitution.
Shetty also said the new initiatives of garnering money by the tons, has made it possible for even those cricketers confined to play only domestic cricket to make a living out of the game.
''A few years ago the domestic cricketers were getting Rs four thousand per day, which has now increased to Rs 25,000 and this has resulted in players getting Rs one lakh per Ranji trophy tie (of four days duration),'' he said.
Apart from this the player who plays all the seven Ranji ties stands to make a cool Rs 10 or 12 lakh annually,'' he said, adding that ''soon a reserve player in the Indian team would find it more lucrative to play a Ranji triphy match than sit in the reserves of the Indian team.
Shetty also said the contract system has taken away the feeling of uncertainty among players, as now the players tell the board if they are injured unlike earlier when they used to play with niggles as they used to get paid only for the matches played. Now the players are guranteed money and are much more honest when it comes to injuries, Shetty added.
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