Ramms sign up Dabur, Britannia and Kodak

Bangalore, Aug 8 (UNI) Ramms India, the country's leading retail solutions provider, has signed up Dabur, Britannia and Kodak to enable them better presence in shop environment.

Ramms President R Kannan told newspersons here today that retail consultancy was a growing segment in the country, with retail boom storming the country. Ramms had been enabling the large list of major brands in the country to increase their sales with point of purchase strategies. A number of retail giants have started looking at newer marketing strategies as they were upset with the high prices and diminishing returns of advertising on TV and other traditional media.

He said that with the current buoyancy of the consumer market, an ever increasing number of brands were realising the need for scientific solutions at retail points and alloting more budget for market spend for retail solutions.

Ramms, which had recently completed a job for a tableware company Inaara in Nairobi, would be helping it to spread a chain of 16 stores in India soon, starting from Chennai, he added.

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