VIL to launch iPods in Indian market shortly

Hyderabad, Aug 5 (UNI) White and brown goods Indian multinational, Videocon Industries Limited (VIL), is planning to launch iPod in the Indian market next month.

VIL's Sales and Marketing Vice President, Jyothi Sekhar, while speaking at the company's 7-in-1 DTH-DVD player launch here said, the new product will be targetting the Indian youth. With this electronic gadget VIL is expected to hike company's revenue by 40 per cent this year, he added.

The product, the latest craze of electronic consumer goods will be manufactured at its factory in Italy leveraging the technology developed at its Research Centre at Shenzhen in China, the sources added.

Initially planning to bring in 50,000 iPods, we will package it with an extremely competitive introductory offer and will look for big sales during Dussera and Diwali festivals. The company will launch it across the country, selling around one lakh in the current year, he said.

VIL is planning to increase its sales in south and eastern region to Rs 1100 crore this year, up from Rs 700 crore of previous year.

Similarly, its sale of Rs 1200 crore last year in the north and western region would be increased to Rs 1700 crore this year, with a series of festival launches, he added.

Though the growth across the white goods industry is about 10 per cent, VIL is targetting 40 per cent growth with its innovative sales strategy to penetrate the rural market. Along with preparing for festive offers in Dussera and Diwali, its also doing so for the ICC Champions Trophy.

Over the next eight months it plans to sell 5000 DTH-DVD players, a combo of set top box and its multi format playability. One can play MP3, CD, VCD, FM Radio on a single player which also has a picture viewer, he added.

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