ALF ties up with Cartridge World for printer cartridge refilling

Mumbai, Aug 1 (UNI) The city based AFL Pvt Ltd has announced its tie up with South Australia based Cartridge World leader in printer cartridge refilling.

AFL will be the master franchisee for India, Sri Lanka, Bangladesh, Nepal, Bhutan and the Maldives. The tie-up will introduce the unique cartridge refilling concept through Cartridge World stores to consumers and business, for the first time in these countries, starting with India.

Announcing the tie-up, AFL's CMD Cyrus Guzder told reporters here today that, ''We believed that the Cartridge World franchise is a great opportunity for those Indian entrepreneurs who would like to be a part of the booming retail industry. The Indian market offers a very large opportunity and we belive there is a huge potential for our services in this largely untapped Indian market.

The ink and toner cartridge market size in India is estimated to over US 300 million and is growing at a rate of over 20 per cent, he said.

''We plan to launch the first Cartridge World store in this quarter and will expand the brand by appoiniting franchisees across the Indian sub-continent. Our target is to have over 20 Cartridge World store in the first year of our operation and establish 250 outlet stores by 2010,'' Mr Guzder added.

Meanwhile, Cartridge World CEO Franchise Development Mike Fuller also stated that, ''We are delighted to be here through our partnership with AFL and be a part of India's growth story. The printer consumables industry is a US dollar 101 billion opportunity worldwide,'' he added.

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