Titan launches premium brand 'Xylys' in North

Chandigarh, July 28 (UNI) Titan Industries Ltd launched of its premium watch brand Xylys here today.

Regional Sales Manager Arvind Shukla said Xylys addresses the discerning globalised customer.''We are confident that Xylys will change the dynamics of the premium watch market in India.

A whole new set of customers will aspire to buy these premium watches.'' He said Xylys has been created by renowned Swiss designer Laurent Rufenacht and Titan's design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which has a history of 80 years in the art of watch making.

Priced between Rs 10,000 and Rs 33,000 , the Xylys range of watches come in three collections--Contemporary, Classic and Sport and offers over 60 distinctive models.

Every aspect of a Xylys watch from its movements to the refined face and hands, and the bold yet elegant case contribute to the uniqueness of the Xylys timepiece, Mr Shukla said.

''Xylys is created for the new generation achievers who go beyond the obvious. Xylys reflects their values, attitude and unique personal identities'', said Ms Uttara Talapatra, Assistant Business Manager, Xylys, North and East.

The brand, she said, is targeted at men and women, who are today's people--supremely confident and conscious of the image they project.

Actor Rahul Bose, international supermodel Saira Mohan and Tennis star Carlos, are the three brand ambassadors of Xylys.

''Our brand ambassadors come from varied fields and represent the attitude of the new generation achiever. They reflect the attitude of living life fearlessly on their own terms with a passion to pursue their dreams,'' she said.

Xylys is the latest entrant to the premium watch segment in India, which is presently dominated by well-known European brands.

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