Godrej Aadhaar inks pact with Bajaj Allianz

New Delhi, Jul 26: Godrej Aadhaar, the agri-services cum retail initiative of Godrej Agrovet Ltd, today signed an agreement with Bajaj Allianz Life Insurance to offer life insurance products to the rural community through its outlets.

This will help the lives of the Indian farmers, their families and their communities by offering great value propositions all under one roof.

''The rural market in India is vibrant and holds tremendous growth potential for both retail as well as insurance businesses. Through this strategic alliance our consumers can now look forward to getting more value added services from Aadhaar outlets and we could provide the rural community with a reasonable degree of security and assurance,'' Godrej Agrovet Managing Director CK Vaidya said.

Speaking on the occasion, Bajaj Allianz Life Insurance company and Country Manager Sam Ghosh said that this initiative would give it a reach to distribute simple and flexible life insurance products to rural markets which would address highest potential untapped market by private life insurer.

In addition, Godrej Aadhaar trecently tied-up with Apollo pharmacy to offer medicine support across Aadhaar outlets in rural India.

Bajaj Allianz Life has a few specially designed rural products like InvestGain and CashGain which not only have low ticket size but are easier to administer with less stringent underwriting guidelines.

UNI