Ford set to lead premium diesel car market in India

Mumbai, July 19 (UNI) Ford India took another step forward in the important and growing automotive market in the country with the launch of Ford Fiesta Diesel EXi.

The company in a release today said it has received an overwhelming response for the all-new Fiesta, and especially for the diesel variant. Ford, now leads the premium midsize segment in 17 top markets in India. Scott McCormack, Vice President - Marketing, Sales and Service, Ford India said, ''Enthused by the raving success of Ford Fiesta across the country, Ford India has launched the Fiesta Diesel EXi, which offers buyers a sensational package of outstanding driving dynamics, enhanced interior comfort, refinement and class leading fuel efficiency.'' With the launch of Fiesta in the country, Ford strategically introduced its proprietary Turbo Direct Common Rail injection (TDCi) technology in India. Incredibly refined and economical, yet powerful and packed with torque, Ford's TDCi technology takes diesel performance to an unmatched level in the country, the release added.

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