IRRHPL to invest Rs 25 cr in office supplies market

New Delhi, July 17 (UNI) Indo Rama Retail Holding (IRRHPL) today said it will invest Rs 25-30 crore in the office supplies market in the country, while formally launching its first integrated office utility goods store here.

''The office supplies market in India is very much unorganised.

With this initiative of pumping in Rs 25-30 crore, we would like to provide the customers an organised shopping place for office goods,'' IRRHPL Executive Director Vishal Lohia told reporters at a press conference.

The company is aiming at a 2-5 per cent of the market.

In first phase, the company plans to increase its number of stores in the national capital followed by the NCR. Expansion in South and Western regions will be undertaken in third phase.

At present IRRHPL owns two stores, including the newly opened store in the national capital and the other one in Gurgoan.

Mr Lohia said the store Office 1 is much more than a mere stationary and caters to the entire office supplies requirement of a customer adding that the concept will revolutionise the office supply segment in India.

''In Office 1, customers will find transparency in the MRP, and they will be given several options, like brands, quantity and above all colours'' he said.

The company also offered franchisees to other interested parties, as a mode of its growth.

UNI VJ CS DB1907