IIM-L launches adult literacy campaign

Lucknow, July 6 (UNI) Indian Institute of Management, Lucknow (IIM-L) today launched an 'Adult Literacy Campaign' on its campus.

Illiterate workers and laborers on the IIM0L campus form the target group of the campaign.

'Bhavishya', the students' committee responsible for the social responsibility initiatives of IIM Lucknow, is behind the idea.

''The aim of the campaign is to turn IIM-L into a 100 per cent literate community,'' Prof D S Sengar, Professor of Law and Chairman (Student Affairs), IIM-L inagugurated the campaign.

He said the initiative will be driven by the participation of the students of the institute.

IIM-L students undertook a study of the best practices employed in adult literacy in India and have zeroed in on certain scientific and proven techniques to expedite the learning process.

To this end, a software product customised for the understanding of adults will also be employed.

The campaign has been planned based on the experience gained in the pilot study conducted by 'Bhavishya' between February-April 2006. The classes would be held during the lunch break, Prof Sengar informed.

Drawing upon his decades of teaching experience, he allayed the fears of workers, who might be inhibited in the classroom due to the presence of their supervisors, who are also attending the campaign, by emphasizing that, ''Everyone is equal in the classroom, whatever might be the designation.'' 'Bhavishya' has successfully executed several projects in Lucknow in the past few years, Prof Sengar later told UNI.

''The campaign will act as an inspiration to the youth and the educational institutions in the country. It will ensure the future leaders of India Inc are sensitised to the strains in our social fabric. The phrase 'socially responsible MBA' will be an oxymoron, no longer,'' he underlined.

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