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Mango festival to boost exports from July 8

Written by: Staff
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New Delhi, July 5 (UNI) Despite India being the largest producer of mangoes in the world, the exports of this king of fruits country have been reducing over the years.

We were facing severe competition form Mexico, China and even Thailand, Delhi Tourism Minister A S Lovely said while announcing the state government's decision to hold the 18th Annual Mango Festival on July 8 and 9 in the city.

Earlier, the competition was less as the quality of produce from these countries was not up to the mark but now they have improved their quality drastically, he said and added Mexico also held an advantage due to its geographical location.

However, earnest efforts had now been made to re-market 'traditional' Indian mangoes in the international market and the move had already bore fruits.

Besides, major supplies to the Gulf countries, especially the UAE, Indian mangoes exported to Europe had grown and it had even entered 'virgin territory' of Japan, the minister said.

The country also planned to enter Australian and the US markets in the coming years, he added.

About 53,382 tonnes of mangoes worth Rs 87 crore had been exported in 2004-05 while in the first six months of this fiscal exports had already touched Rs 95 crore, Mr Lovely added.

Stating the reason behind organising the annual mango festivel he said it aimed at providing exposure to the domestic industry and exporters.

''It is designed to reach out through an informal and international platform with a two-pronged approach addressing tourism and promoting mango export,'' he said.

More than 500 uncommon and commercially popular varieties of mangoes would be on display at the fest.

Mangoes were being grown in India for more than 4,000 years and of the 1,200 varieties in the world, 1,000, including the world-famous delicious Alphanso, were found in the country.

More than 120 lakh tonnes of mangoes were produced country-wide between March and August.

UNI IP AK PC1657

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