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Dabur expands its Real juice range

Written by: Staff
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New Delhi, July 4 (UNI) With the scorching summer heat, Dabur Foods Ltd today introduced a new flavour from its kitty of fruit juices under the brand name Real.

Real Mausambi, available in a 200 ml and 1 litre pack, is priced at Rs 15 and Rs 68 respectively.

Dabur Food's flagship brand Real enjoys a 57 per cent market share in the fruit juices market.

Real offers nine variants including Orange, Mango, Pineapple, Litchi, and is lining up to offer a number of other products.

''We plan to focus on building an independent identity for each of our juice brands including Active and Coolers,'' DNA Money quoted Dabur Foods Ltd GM (sales and marketing) Sanjay Sharma as saying.

UNI PV RA BD1703

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