LG Electronics charters plan on service training

New Delhi, June 29 (UNI) LG Electronics, consumer durable major, today said it plans to spend a considerable sum of Rs 1.24 crore annually on training engineers, and will undertake various programmes to enhance their customer service network.

LG has set up four training centers across India, namely, Greater Noida, Pune, Chennai and Kolkata and its training module will focus on the technical and behavioral aspects, over and above the field of training itself.

The company also plans to invest Rs 2.5 crore in 2006-07 for setting up more specialised service malls across the country.

It recently inaugurated two LG Service Malls in New Delhi, with an exclusive purpose to streamline and address service related concerns of LG customers as promptly and efficiently as possible.

Speaking on the occassion, LGEIL Manufacturing and Customer Service VP Sanjay Arora said, ''We recognise that customer satisfaction is crucial in determining the growth trajectory of a company and give it a competitive edge. This has prompted us to streamline our customer service efforts and adopt various training modules.'' LG has also started with the concept of the doorstep training program, wherein the chief trainer from LG goes out in the field to train service engineers on different levels.

The company has added another first to it's credit by providing highly customised training to service engineers, depending on whether they are hired to service high end products or mass products.

Another facility is Standby Sets, wherein a replacement of the product being taken for servicing is provided to the consumer to minimise inconvenience.

LG currently has a total of 13 trainers providing training for varying durations. Till April 2006, LG had been providing two 'mandays' of training to each engineer, and by end of the year, it plans to achieve six 'mandays' of training to each engineer in case of Customer Service.

LG Electronics India Pvt. Ltd, is a wholly owned subsidiary of LG South Korea.

LGEIL reported a turnover of Rs 7,500 crore in 2005.

The company has a manufacturing facility in Noida, and its second Greenfield facility of LG Electronics India located at Ranjangaon, Pune, is India's first mobile phone manufacturing unit.

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