GM launches sportsback version of Chevrolet Optra
New Delhi, June 29: General Motors India today launched its sports recreational vehicle (SRV) on Chevrolet platform to target aspirational customers, besides announcing to ramp up its dealership base to 110 from the present 85 sales points.
''After an intensive research, we felt the time has come to complement the young and youthful customers longing for sporty design and style,'' GM India President and Managing Director Rajeev Chaba told reporters here.
This premium sportsback is second in the series of the three new Chevrolet offerings in the domestic market this year. The company has already launched its Chevrolet Aveo in January this year.
''As it is a different vehicle we have not set any target for it. We want to wait and watch for the next few months. However, we are sticking to our previous targets,'' Mr Chaba said without divulging the target market share for the new vehicle.
The company had set a sales target of 50,000 units -- 20,000 units of the Tavera and Aveo models each and 10,000 units of the Optra in the current financial year.
Overall, General Motors India is targeting a market share of 3.2 per cent as compared to the present three per cent through all its offerings. Last year, the company had sold 30,000 units.
Styled in Italy and tuned in Europe, the new Chevrolet SRV has been priced at an ex-showroom Delhi price starting at Rs 6.97 lakhs.
''SRV has a few things in common with the other vehicles. It has been built keeping in mind the needs of the market,'' Mr Chaba said.
With features similar to that of Optra, the 1.6 cc engine of the car has been recaliberated and fine-tuned.
There are no plans on the company's part to introduce a diesel version of SRV. The vehicle has presence in Europe Middle East, Chinese and Canadian markets.
However, the diesel variant of Optra will be available by the first quarter of next year.
GM Vice-President Ankush Anand said the next in line Chevrolet U-Va will be launched in due course this year. Also, its mini car Spark will be rolled out in the first quarter of next year.
The total investments of the company in the country are around Rs 1400 crore.
While a total of Rs 1,200 crore has been invested in the Halol plant, an additional Rs 100 crore each was being spent on the introduction of the Aveo range and the capacity enhacement at the plant.
The company already announced increasing the capacity of its Halol facility this year to 85,000 units from 60,000.
GM India has also set up two new distribution centres in Maharashtra and Delhi to supplement the two original centres in Gujarat and Tamil Nadu.