Rittal Impex enters fruit juice market

Ludhiana, June 8 (UNI) Rittal Impex, a Rs 30 crore company engaged in the marketing, processing and exporting of dry fruits for two decades has now entered the rising domestic juice turf with the launch of 'Coco Joos' in unique flavours-- honey lemon and apple banana.

The company today launched its range of juices, 'COCO JOOS' and namkeens branded, 'Coco Shriram'. Priced at Rs 10 for 200 ml juice packs and ready to eat 'namkeens' at a price ranging from Rs 24 to Rs 26 for a pack of 200 gm, the juices and namkeens are a wonderful mix of traditional flavour and modern taste.

Rittal Impex has tied up with two majors, HPMC (Himachal Pradesh Horticulture Manufacturing Corporation) for packaging of its 200 ml pack and Godrej to package its slim packs of litre juices.

Speaking on the launch, Rittal Impex Ltd vice-president Ajay Kumar, said, ''With the health and wellness trend sweeping the markets, consumers are seeking healthier products with natural ingredients and low sugar content to quench their thirst''.

Rittal Impex presently has two manufacturing facilities in Mohan Cooperative Area, Delhi, for juices and nakeens while the plant in Parwanoo, Himachal Pradesh caters to juices alone.

Mr Ajay Kumar said the company will soon launch 'all time and all season snacks'' which will be available in six varieties.

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