Jumpin now available in PET bottles of 500 ml, 1 ltr and 1.5 ltrs

New Delhi, June 8 (UNI) As part of its marketing strategy to tap the huge potential in the fruit drink market, Godrej Beverages&Foods Ltd (GBFL) today announced that 'Jumpin', its fruit juice brand, will now be available in PET bottle sizes of 500 ml, 1 litre and 1.5 litres.

The new range of 'Jumpin' is priced at Rs 10 for the 200 ml Tetrapack, Rs 20 for 500 ml, Rs 35 for 1 litre and Rs 45 for 1.5 litre PET bottles.

Talking about the marketing initiative, GBFL Executive Director A Mahendran said, ''The fruit drink market in the country has been growing at approximately 30 per cent per annum for the past two years. We plan to capture 10 per cent of the market in the first year, GBFL is aggressively investing to promote the brand among its target audience.'' The company has also launched a new advertising campaign that revolves around the 'Jumpin' brand targeting children in the age group of 5-12 years.

GBFL is also in the process of bringing the 'Jumpin' experience to children by creating a 'Jumpin Measure Your BOING' contest in all the leading malls in the country as part of its ground promotion strategy.

'Jumpin' is currently available in Mango, Apple and Pineapple variants.

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