Godrej Agrovet forays into ready to cook segment with Godrej Yummiez
Mumbai, June 7 (UNI) Godrej Agrovet Ltd, a leader in the processed fresh chicken category today announced the launch of Godrej Yummiez, a new range of ready to cook chicken snacks.
Talking to mediaperons here Mr C K Vaidya MD, Godrej Agrovet said, ''Innovation has always been at the core of our business strategy. We were the first to launch branded processed tender fresh chicken under brand name Real Good Chicken in 1998. Following the great success of Real Good Chicken, we now offer consumers a healthy and nutritious range of value added ready to cook chicken snacks-Godrej Yummiez.'' It is affordably priced and is processed under the most stringent hygienic conditions in a state-of-art manufacturing facility. The products are HACCP and MFPO certified.
Godrej Yummiez is priced at Rs 35 to Rs 42 for 150 gms. It will be availalble in more than 350 outlets in Mumbai including deparment stores, supermarkets and cold storages.
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