Aviva Life Insurance's road shows in North

Chandigarh, Jun 6: Aviva Life Insurance, a joint venture of Dabur and Aviva today kicked off its road shows campaign to build awareness amongst the masses about the importance of life insurance and the Company.

The first road show was held today at Bahadurgarh in Haryana.It will travel across 12 cities of Haryana and Punjab and Chandigarh and conclude at Jammu on July 14.

The theme of the road shows is 'Control mein ya Kismet pe', which is in tag with Aviva's slogan 'Kal Par Control'. The road show is one of Aviva's several initiatives to expand its customer base in India in the growing life insurance market.

Elaborting on the initiative, Vivek Khanna, Director Marketing, Aviva said. ''The theme of this road show is the common man's need for security in view of the unpredictability of life. Although the awarness about the need for life cover is increasing in India with the industry growing at 32 percent last fiscal, there is a need to do much more''.

Revolving around the theme of a man's desire to predict the future, the road show is designed to be a crowd puller with several attractions for the masses including exciting gifts for the participants.

UNI