HP launches new series of notebook PCs, handheld device

New Delhi, May 31 (UNI) In an effort to enhance its share in the fast growing PC market, Hewlett Packard, leading technology solutions provider, today launched its five notebook series along with a multifeatured handheld device through a global integrated marketing campaign.

''The new campaign focuses on the individual and personal relationship of the people with their PCs,'' HP India Personal Systems Group (PSG) Vice President Ravi Swaminathan told newspersons here today.

HP has invested more than hundred million dollar in this global campaign based on the theme 'The Computer is Personal Again', which focuses on India as one of the key markets, he added.

On being asked about the impact of these products on its current market share, Mr Swaminathan said, these are not directed towards competition with anyone but to cater to the specific needs of the customers.

The products will be available through retail as well as directly, pertaining to the needs of the individual customers.

HP has introduced five new series of HP Compaq nc2400, 4400, nc6400, nx7400 and 8400 business notebooks besides the company's first device in the telephonic space the HP iPAQ rw6800.

''This 'better than the phone' device is targeted towards the youth and will be priced at a range between Rs 30,000 to Rs 40,000,'' HP India PSG Country Manager Consumer Notebooks and Handsets Rajiev Grover said.

The iPAQ rw6800 has a built-in HP photosmart 2.0 megapixel camera, FM radio tuner, touchscreen and MP3 feature with a unique '3D concert system' which will give it a home theatre effect when heard, Mr Grover said.

HP provides solutions to consumers, businesses and institutions globally in the areas of IT infrastructure, global services, business and home computing, and imaging and printing.

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