Dabur Foods aims Rs 500 cr turnover by 2010, Rs 100 cr exports

Kolkata, May 31 (UNI) Dabur Foods Ltd has chalked out a five point growth strategy to achieve a turnover of Rs 500 crore and increase exports to Rs 100 crore by 2010.

Talking to mediapersons here today, the company CEO Amit Burman said, ''We want to become an integrated player in the fruit processing industry and increase our turnover from Rs 191 crores in 2005-06 to Rs 500 crore in 2010.'' The company would enhance its procurement and processing system and focus on new product development, he said.

Mr Burman said, ''We will strengthen our market position in the next five years and offer a wide range of delicious fruit blends to the consumers.'' As a part of the five-prong strategy, the company would bring new variants of 'Activ' and 'Cooler' brands.

In a bid to expand its distribution network, the company would enter into smaller markets in the towns, Mr Burman said.

The company exports value-added food products to developed markets like Australia, Europe and the Middle East. ''Now we will strive to attain two star status (Rs 100 crore) by 2010,'' he said.

Supply chains, which are crucial to reach the customers, would also be strengthened. The company would start a specialised supply chain to ensure that the consumers get fresh fruits, he added.

Dabur will create a database of fruits and vegetables for future research and development.

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