Smirnoff leaders in the White spirit segment

New Delhi, May 30 (UNI) Diageo, owners of Smirnoff Vodka today claimed it currently holds a 53 per cent market share in the premium white spirit segment in India.

Smirnoff traces its heritage back to 19th century Russia and was introduced in the United States in 1934. Sixty years later the same was introduced in India in the year 1994.

''Smirnoff is an example of heritage and modern success. Its Russian heritage combined with a distinctive taste, cutting edge advertising and new packaging are instrumental in the success of Smirnoff'' according to Diageo India Pvt Ltd Director-Marketing Santosh Kanekar.

Smirnoff is a premium Vodka with distribution in 130 countries.

Diego is one of the leading producers of beverages and alcohol brands across spirits, wine, and beer categories. Some of its famous beverages include Johnie Walker, Guiness,Baileys, Cuervo, Tanqueray and Captain Morgan.

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