ABN AMRO Bank launches retail broking service

Mumbai, May 24: Global banking major ABN AMRO today launched its retail broking service, the first such service by an international bank in India.

Christened ABN AMRO Broking, the service will be available pan-India in all markets where ABN AMRO has a presence and other key stock-trading centres.

A release issued here today said ABN AMRO Broking has been launched under the aegis of ABN AMRO Asia Equities (India), which currently does broking for institutional investors.

The India research team of ABN AMRO, Asia equities currently covers over 80 companies, which together comprise more than 75 per cent of the BSE market capitalisation. The brokerage will migrate this experience and understanding along with its learnings from its vast global experience to its retail broking business, helping clients unlock the maximum potential from their investments, the release said.

ABN AMRO, Asia CEO Jeroen Drost said, ''We are confident that our unique offering will provide clients with an innovative and convenient trading experience that is designed to meet their needs.'' Some of the major benefits that customers will enjoy from this service include the convenience of a single operating window through the three-in-one account, an integrated platform for a trading, demat and savings account, access of services through multiple channels, as well as access to world-class research and unbiased research insights from a qualified team of experts.

The company also possesses a highly-qualified and experienced team of dealers and the service's robust technology platform will also ensure speedy execution, both online and offline, with instant execution and confirmation of all transactions.

Other benefits include provision of personalised advice based on a thorough understanding of the customer's portfolio, risk appetite and financial goals, seamless processes with features as stock price updates, know your margin and place orders.

As a part of its launch roll out, ABN AMRO Broking will be offered to existing customers of ABN AMRO with a special introductory offer that waives off the trading account registration charges for all sign-ups till August 31, the release added.

UNI