TTK Prestige achieves 'Superbrand' status

Bangalore, May 23 (UNI) TTK Prestige, the country's leading pressure cooker and cookware company, has achieved the prestigious 'Superbrand' status.

Announcing this at a media conference here, TTK Group Chairman T T Jagannathan said the Prestige brand had moved up several notches in the minds of the Indian consumer, resulting in it getting the status. The norm was achieved following a study taken up by leading audit firm A C Neilson among 1,600 brands in the country recently.

TTK Prestige, which had been on the fast track in the last three years by achieving an annual growth of 30 per cent, was now moving from a pressure cooker and cookware company to a diversified kitchen appliances company, he said.

The company now planned to take its lead in the Indian kitchen appliances category further by expanding its retail initiative through the launch of two new formats -- lifestyle kitchen solution stores in cities and rural stores across the country.

The company, which had a total domination in the cookware market in the South and Western parts of the country, was now making a major foray into the North and Eastern parts of the country and it had received tremendous response in the North-East and in West Bengal and Orissa. To scale up manufacturing to keep pace with the demand in the North, the company was setting up a factory in Uttaranchal. Another new factory at Coimbatore in Tamil Nadu had begun production.

Mr Jagannathan said the company, which reached 2.4 million new households every year in the country, had targetted to reach upwards of three million in the coming 12 months.

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