GoAir launches online campaign

Mumbai, May 20 (UNI) GoAir and PaGaLGuY.com have launched an online campaign based on virtual marketing.

Commenting on the launch of the new campaign GoAir managing director Jeh Wadia said, ''This campaign will spread awareness through the fastest growing medium, the internet, and give us vital information and feedback from our target audience as well.'' ''We already have over 60 per cent of our bookings done online and the launch of this campaign is further testimony to the importance of the internet,'' he added.

GoAir, in association with PaGaLGuY.com, will carry an online advertising campaign to increase the visibility, recall, retention and reach of the airline, a release issued by GoAir said.

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