7UP launches 'Mallika in a Bottle' promotion

Lucknow, May 19 (UNI) Popular soft drink brand from PepsiCo India stable, 7UP today launched its Under The Crown (UTC) consumer initiative with 'Mallika in a Bottle' promotion.

Starting May 20, the initiative will see 140 lucky winners from selct markets across North India winning a chance to meet Bollywood actor and 7UP 'curvy' brand ambassador Mallika Sherawat.

Executive vice president marketing Pepsico India Pratik Pota said, ''It has always been our endeavour to provide innovative and fun filled experiences, that are cool and exciting for today's youth. We are positive the 'Mallika in a Bottle' promotion will help enhance the brand's connect with 7UP consumers across North India.'' The promotion involves the consumer to purchase 7UP 200 and 300 ml bottles and look under the crown for exciting prizes.

Consumers stand a chance to win cool 'Fido 7UP' Fido branded merchandise such as T-shirts, hats and Sling bags.

All they need to do is dial the helpline no (mentioned in the crown) and get their favourite 7UP goodies.

The bumper prize entitles the consumer to get an exclusive opportunity to meet Mallika Sherawat.

The promotion, running in select cities in Uttar Pradesh, Uttaranchal, Delhi, Jammu, Madhya Pradesh, Haryana and Rajasthan is supported by a complete 360 activation plan comprising television commercial to be on air from tomorrow.

The promotion follows the successful launch of 7UP's highly innovative 7UP 'curvy' packaging. The curvaceous new packaging is the perfect mix of style, convenience and boasts of the smoothest of curves.

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