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Yamaha eyeing 100 pc growth in sales

Written by: Staff

Lucknow, May 12 (UNI) Two wheeler major Yamaha Motor India is aiming to double its sales volume from 2.5 lakh units last fiscal to reach half-a-million by the end of the financial year ending December 31, 2006.

Addressing a news conference here today, General Manager, Sales&Marketing, Yamaha Motor India Private Limited, C S Bakshi said the company had aggressive growth plans in the current fiscal to post a 100 per cent growth in sales.

''We aim to cash in on the recent boom in the executive segment of motorcycles with newer models equipped with latest technology, safety features and styling,'' he added.

At the same time, the company is trying to consolidate its position in the urban market, which at present accounts for roughly 40 per cent of its sales.

Mr Bakshi was here for the launch of a new 4-stroke, 125 cc, single cylinder bike from the Yamaha stable 'Gladiator' targetted at the youth.

''We have newer models in the pipeline aimed at the urban market, which would be promoted by Yamaha's brand ambassador and Bollywood heart-throb John Abraham,'' he informed.

Yamaha Motor India is a 100 per cent subsidiary of Yamaha Motor Company, Japan.

The Indian subsidiary of the Japanese automobile giant also exports motorcycles to neighbouring countries including Bangladesh, Nepal, Sri Lanka and Burma.


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