Tata aim to make Tata Tea Premium a big brand

Kolkata, May 9: Tata Tea, the single largest tea brand in the country and the world's third largest global branded tea operation, has set an ambitious target of making Tata Tea Premium a mega brand by the end of fiscal 2006-2007.

As part of its strategy, the company has launched its latest advertising campaign featuring Sania Mirza for Tata Tea Premium.

The advertisement campaign has been directed by renowned filmmaker Nagesh Kukonoor and the concept of the ad has been devised by advertising agency Dentsu Marcom.

Tata Tea Premium's future roadmap is to leverage the brand's strength in geographical spread and the brand loyalty to further expand its market share, Ms. Sangeeta Talwar, Executive Director - Marketing, Tata Tea said.

UNI