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Sports Federations to follow BCCI's strategy

Written by: Staff
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Thiruvananthapuram, May 9 (UNI) Former All-England champion Prakash Padukone and Olympian P T Usha today suggested that other Sports Federations in the country should emulate the BCCI and promote other sports.

Inaugurating a sports symposium in connection with the 32nd annual convention of the Sports Journalists' Federation of Inida (SJFI) here, they said it was the BCCI's efficient marketing strategy that helped cricket to gain wide popularity in the country.

In the beginning Doordarshan held monopoly of live telecasting of cricket matches in the country. However, with bold steps, the BCCI had even dragged Doordarshan to the court to get live telecast rights for private channels, Mr Padukone said.

Mr Padukone said eventhough the BCCI was far ahead of other federations in the country, it needed to be more professional and suggested that it must be made a company as in some cricket playing countries.

Regarding the BCCI's decision to allot Rs 50 crore for other sports in the country, he suggested that the BCCI should form a committee with former players and other prominent persons as its members.

The committee should issue clear guidelines for utilising funds and meet once in six months to review the utilisation, performance of players and working of the federations, he added.

They said of the funds alloted by the BCCI, 75 per cent share should be utilised for supporting junior and sub-junior talent and senior players.

Pointing out that 1986 and 1987 were the golden era of athletics in the country, Ms Usha said even the cricket Board had envied its popularity. But with BCCI's efforts, cricket became the most popular sport in the country.

Stating that the current allocation for sports by the Sports Ministry was inadequate, she urged the government to allot more funds.

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