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Rajasthan brews special heritage liquors for summer

Written by: Staff

Jaipur, May 9 (UNI): The state-owned Ganganagar Sugar Mills (GSM) will soon come out with elaichi, saunf, gulab, sev and santara (orange) flavoured heritage liquors for tourists and domestic market alike.

GSM General Manager O P Yadav, said:''We will launch these summer drinks within a week.'' GSM has pioneered the revival of heritage liquors this year, which were special drinks concocted from herbs, spices, aloe vera, milk and ghee, brewed by the various royal families and small principalities of Rajasthan during the princely days.

Each family had a distinct heritage liquor made from the raw materials available in that region, also keeping in mind the climatic conditions of the area.

GSM has already launched Royal Kesar Kasturi and Royal Jagmohan, both from the royal family of Jodhpur, in the domestic market in February this year.

Other brands like Royal Chandrahaas from Kanota principality, Royal Mawalin from house of Sodawas are yet to be launched.

''We are only trying to link and encash the heritage quotient of our state which is already famous for heritage tourism and heritage hotels,'' says Maharaja Gaj Singh of Jodhpur, who was the original mind behind the revival of these heritage liquors.

These special brands are to be made available in RTDC hotels, heritage hotels and luxury trains like Palace on Wheels and Heritage on Wheels.

A 750 ml bottle is likely to cost Rs 300 to Rs 1600 and is being specially packaged to give it a typically Rajasthani look, said Mr Yadav.


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