DBS launches Priority Banking svc. to HNI mkt segment in India

Mumbai, May 8 (UNI) DBS Bank launched its DBS Treasures Priority Banking service for the high net worth market segment in India.

In effect, the DBS Bank's Mumbai branch will now offer a comprehensive suite of services to individuals with a minimum investment of Rs 25 lakh (dollar equivalent of USD 5,500), said an official release here. This was in addition to corporate and investment banking services already offered by DBS Bank in the country.

DBS Treasures will provide high net worth customers in India with access to a wide range of wealth management and investment products, including mutual funds, insurance, direct equity, bonds and portfolio management services through its partners in India, it said. For instance, DBS Bank has tie-up with Tata AIG Life Insurance to offer its customers an entire range of insurance products through the bancassurance model.

It has also invested significantly in setting up back-end technologies to provide customers with global service standards, including up-to-the-minute customer profiling and asset allocation mix as well as consolidated statements.

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