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Motorola aims creating market for bluetooth devices

Written by: Staff

New Delhi, May 5 (UNI) Targetting the high end mobile market, Motorola is all set for an aggressive marketing of its portfolio of bluetooth devices designed for freedom, ease of use and seamless access in mobile usage, within the next two months.

The bluetooth car kit priced at Rs 11000, bluetooth headset priced at Rs 5500, bluetooth enabled eyeware and miniblue H5 bluetooth which is yet to be launched will be available through retail outlets in 30 metropolital cities across India, said Director and General Manager MoblieME, High Growth Markets Motorola Inc, Steen Ronholt.

Announcing an agreement to extend Motorola's previously established strategic relationship with Bharti Teletech Ltd (BTTL) to leverage their strong national presence, Director, Business Development, High Growth Markets (West), MobileME Narendra Nayak said BTTL has over 250 distributors with over 11,000 retail channels that will help Motorola reach out to the widest customer base possible.

Asked about the sales target for bluetooth devices in India Mr Nayak said, ''The market for these devices in India is still nacent and we still need to create and develop the market for this category of products,''.

Bluetooth is a wireless technology which does not need any directional preferences for operation. Motorola today controls 40 per cent of the global market of bluetooth devices.

The bluetooth car kit has a built-in microphone for handsfree conversation. Most of the operations in the device can be carried out through verbal command. The mute button with indicator LED allows one to mute and unmute calls and provides a visual cue when the HF820 is muted or when it is charging. The headset jack allows one to plug in a standard wired headset for private conversations.

A multifunction button controls several functions such as place, receive, end calls, call hold and 3 way calling features.

The Miniblue H5 is a small, light headset with an in ear design that Motorola claims provides loud and clear audio in noisy environments.

While the eyeware gives a new direction to wearable technology, the headset H500 has multifunction buttons which lets one answer, mute, end and place calls with efficiency and ease.

Motorola is a fortune 100 company which recorded global sales of 36.8 billion dollars in 2005.


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