Bangalore, May 5 (UNI) The State-owned aviation major Hindustan Aeronautics Limited (HAL) has launched national media campaign to bring youngsters into its fold.
''The focus of the company is now more on customer support, new design, development programmes and on youngsters. Hence, we have launched this campaign with our youngsters on board. We want to tell young India that if you are chasing a dream in aviation, then HAL is the right place to be,'' HAL Chairman Ashok K Baweja said in a release here.
Interestingly, Mr Baweja rose the ranks in HAL from being a Management Trainee in the early 70s.
The tap-young-talent campaign synchronised with HAL's recruitment of over 500 young engineers from various streams this year. A top-level team from HAL concluded a nation-wide campus recruitment drive for design engineers recently. The drive covered almost all IITs in Chennai, Mumbai, Roorkie, Guwahati and NITs at Warangal and Allahabad.
The media campaign also saw HAL scripting a new catch-line 'Join us, Propel your dreams.' ''This is a unique theme and we are all thrilled by the response it has elicited within the company. Our young brigade is very excited as they put their best foot forward to spread the essence of HAL among other youngsters,'' the release said, quoting Mr Sanjeev Sahi, Director (Personnel and Administration), HAL.
The company was planning a series of promotional campaigns to portray Brand HAL image nationally and internationally.
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