Mumbai, Mar 5 : ''Transmedia'', a Gujarati cultural fiesta, will get underway here from March 10.
The main show, to be held at the Bhavans ground in Andheri here, will be inaugurated in the presence of Union Textile Minister Shankarsinh Vaghela and Mr H R Shah of TV Asia Channel (USA).
The cultural extravaganza is being hosted for the fifth year in succession, a press release here said.
The event, conceptualised by Abhilash Ghoda, will witness performances by Preety and Pinky, Hitu Kanodia, Mona Thiba, Gayatri Raval and Bharat Bariya, Lalitya Munsha, Narendra Shastri, and Mahesh and Naresh Kanodia.
The objective of the cultural fiesta is to remind all the Gujaratis, all over the world to be proud of being a Gujarati and to create interest in their Language, literature, music, art and culture, the release informed.