Ronaldinho named Lenovo Worldwide Brand Ambassador
New Delhi, May 04 (UNI) Lenovo Group Ltd today named Ronaldinho Gaucho, the Brazilian football player as its Worldwide Brand Ambassador.
Ronaldinho, the Federation of International Football Association (FIFA) World Player of the Year for the second year in running, currently plays for FC Barcelona and the Brazilian national team.
Ronaldinho will be featured in worldwide product advertising campaigns and promotional activities for the recently announced Lenovo-branded notebook and desktop PCs.
''Ronaldinho brings world-class game and teamwork to the field, and he is always trying to improve his game. These traits resonate well with us at Lenovo'' Lenovo senior Vice President and Chief Marketing Officer Deepak Advani said.
Lenovo is dedicated to building the world's most innovative personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets.
Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan, Beijing, Shanghai and Shenzhen in China.
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