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Wipro lighting forays into the retail sector

By Staff
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New Delhi, May 3 (UNI) In view of the ever rising requirements of the booming Retail sector, Wipro Consumer Care and Lighting today announced its foray into the architecural lighting segment, with the launch of its premium lighting range.

''With India witnessing exponential growth in the Retail sector and the demand for malls and super markets ever increasing, the need to create world class retail outlets has become of prime importance and the Indian consumer is now looking at outlets, which will deliver international quality shopping experience,'' Wipro Consumer Care and Lighting Division Chief Executive Rajesh Kocchar told reporters here.

On why the company chose the lighting segment for this initiative, Mr Kocchar said, ''The colour of light and dynamic control are salient features for any lighting solution for a retail work space.'' Wipro has lighting control services with the Delhi Metro Rail Corporation (DMRC) being one of their most sucessful ventures.

''Lighting for Line 3 Phase I of the DMRC project covering 26 station, was done by us at a cost of Rs 8 crore. These lights are programmed in such a way that there is no need for any human intervention. The lighting increases and decreases according to the amount of sunlight that is already available, hence saving a lot of energy,'' Wipro Marketing Manager-C&I Anuj Dhir said.

Wipro showcased its new products including the Light Emitting Diodes (LED), where the lights do not use mercury at all.

''The LEDs work on semi-conductor chips which do not use mercury at all and hence they are cool and loose less energy. It lasts upto the life of an 'architectural structure', which is around 10 to 15 years,'' Wipro Senior Product Executive Vaibhav Bhandari told UNI.

Wipro had ventured into the office furniture segment last year and has launched the 'Yuva' series of chairs for offices.

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