New Delhi, May 3: Zee's Dish TV and HCL Infosystems today announced a tie up to expand the Direct-to-Home (DTH) base in India.
Under the tie up, Dish TV would be leveraging HCL's undisputed distribution and service support reach to widely expand its base in the nation, while Dish TV will double its distribution reach.
Announcing the tie-up, HCL Chairman&CEO Ajai Chowdhry said, ''Continuing our quest to bring a digital lifestyle revolution in India and its legend of tying up with leaders, we are sure that this tie-up would enhance the accessibility of DTH in India.'' DTH TV, with its digital transmission capabilities and a host of interactive features such as 'Movies-on-Demand', 'multi audio feed' and others, is increasingly becoming the new global standard of TV viewing&distribution, a statement released here said.
Launched in India in 2004, Dish TV was the first and the only private DTH service provider at present.
To be launched in a phased manner, HCL would be working to strengthen the presence of Dish TV in around 13 key cities in the first phase.
This would be followed by identifying newer markets, through HCL's established capability and presence in even the remotest corners of the nation, the statement added.