Cisco taps SMB segment with 'Network on Wheels'
Bangalore, May 3 (UNI) Cisco Systems, the global leader in networking for the internet, today unveiled 'Network On Wheels' (NOW), a mobile showcase of customised Cisco networking solutions, to help Indian Small and Medium Businesses (SMB) leverage the power of networking technology for business growth.
Announcing aggressive plans to address the needs of the burgeoning SMB segment in India, the company said in a release here that NOW, the first major marketing program of its kind by a networking vendor in the country, would see Cisco augment an eight-month-long, 50-city road show that would take its latest networking solutions to the SMB customers.
Speaking at the launch, Cisco Systems India and SAARC Vice-President (Marketing) Ranajoy Punja said ''Indian SMBs, while reaping the benefits of overall economic growth, are also faced with the challenges of globalisation. While technology is being viewed as a driver for increasing efficiencies and global competitiveness, its role as a strategic business tool is still under valued. The Cisco NOW program aims to address this awareness gap by showcasing a complete range of customised Cisco networking solutions for SMBs across technologies such as routing, switching, security, wireless, voice and video.'' Besides the US and Canada, India was the only market where the NOW program had been launched and reiterated Cisco's commitment to invest and take best in class programs to key strategic markets, he added.
Under the program, Cisco had created a customised van with a live network environment on board. The mobile van would visit strategic industrial locations across key tier I, II and III cities and host live demonstrations for more than 100 customers per city on exciting interactive technology solutions designed to enhance their competitive advantage, maximise productivity and ROI, enhance customer care and loyalty, increase user satisfaction and reduce operation costs, the release said.
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