New Delhi, May 2: Timex watches Ltd today unveiled the new Timex 2006 International Collection, besides announcing the launch of its new brand campaign 'Timex - What Next?'.
''Post our successful financial turnaround last year, we are looking at significantly scaling investments behind both brand and business, and the new campaign is a major step in that direction,'' Timex Asia MD and Vice-President Kapil Kapoor told reporters here.
Timex Brand Ambassador and Australian Speed King Brett Lee, who unveiled the collection here, said, ''The new collection will definitely find favour with the young, the sporty and the cool.'' The collection has over 40 styles priced between Rs 1995 to Rs 9995 and includes the models -- Timexplorer, Timexecutive, Timexquisite for women and Timexcel.
The range also offers products like automatics, chronographs, Expedition E-Instruments like E-Compass, expedition chronographs, expedition with Vibra-Alram and digitals like the new Ironman 30-lap.