Mumbai, May 2: Deutsche Asset Management (DeAM), the global asset management business of Deutsche Bank, today introduced its global retail mutual fund investment brand ''DWS Investment'' to further step up its investment by at least 15-20 per cent in India.
Claimed to be largest mutual fund brand in Germany, DWS Investment will focus not only on introducing traditional products for equity and debt markets but also offer products for hedge funds, infrastructure, real estate and retail sectors.
''We intend to go in the local market,'' Deutsche Asset Management Asia Pacific and Middle East head Ed Peter said.
Mr Peter said launch of DWS in India is part of the Deutsche Group's emerging market strategy whereby DWS global products would be customised to suit the local investors in markets like India, Korea, Hong Kong and China.
DWS India now joins DeAM's retail operations in Europe and the Americas as part of a unified mutual fund business under the DWS name, he said.
India is the second nation after Singapore that was chosen by DWS to introduce its products as a part of emerging markets.
India is in a virtuous cycle with new investment growth derived from the growing youth population with higher purchasing power, DWS Communication global head Thomas Richter said.
DWS alone has already pumped in an investment of over Euro 2 billion into the Indian market which is likely to grow further as global investors are keenly watching the developments in India.
In fact, India's poor infrastructure facilities and the Government thrust to build this on a fast track, gave further opportunities for long-term investment, he observed.
DWS Investments is a leading mutual fund arm of Deutsche Asset Management with over Euro 241 billion of funds under its management globally.