Luxury brands promoter Leading Brands of the World launched

New Delhi, Apr 27 (UNI) Leading Brands of the World (LBW), the only professional entity in the fast growing Indian luxury market, was launched here today with the aim of driving luxury business in line with international standards.

LBW, with its headquarters in Delhi, will offer a comprehensive range of services spanning across brand market entry facilitation, brand development and proliferation, bespoke event programmes, PR programmes, strategic alliances, Think Tank forums, strategic forums and business development opportunities.

''We act as a guide in foreign markets and assist brands in identifying appropriate retail space, developing and implementing bespoke event programmes and creating a platform to meet with other 'best of breeds' brands,'' said Mr Thomas Kastgen, Chairman, LBW at a press conference here today.

LBW plays the role of a facilitator to leading luxury brands of international standards to help create their demand in the country and provides them with a proper platform. With offices already in Delhi and Mumbai, LBW has plans to expand their footprint interationally, he added.

LBW's clients and partners already include Middle East Aston Martin, Porsche India, Pershing Yachts India and THANKS a luxury retail space housing leading brands such as Van Cleef and Arpels, Fendi, Dolce and Gabbana and Stella McCartney.

The investors and international consultants of LBW include reputed specialists from the luxury industry from across the globe widening the scope of business development opportunities for its clients and partners globally, Mr Kastgen added.

The doubling of market size in high-end products over a year is a phenomenon unmatched by any other economy in the world - prompting luxury brands to mark their entry into India.

''Leading Brands of the World has identified the cause and effect related to the 'premium gap' in India's luxury brand marketing sphere. Our company strengthens business relationship with leading brand representatives in India and abroad to co-develop each brand's local marketing strategy and reflecting their international position and standards at all times, said Ms Devyani Raman, CEO, LBW.

She said Indian retail market is worth 160 billion US dollars and luxury market worth 16.6 billion dollars.

Ms Raman further said that with the ability to remain focused in delivering innovative brand marketing solutions for the Indian luxury marketplace, this company provides a unique one-stop-shop for brands to effectively showcase themselves as per international standards keeping in line with local culture and norm.

LBW is committed to provide innovative and pioneering solutions for luxury products and services within the Indian market, the CEO of LBW said.

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