Mumbai, Apr 18 (UNI) Entertainment Network (India) Ltd (ENIL) has launched its new FM radio stations in Jaipur and Bangalore under the popular brand name Radio Mirchi.
Radio Mirchi Jaipur and Bangalore have thus become the first private FM radio stations under the Phase II of radio privatisation.
In the Phase II bidding process over 250 frequencies across 90 cities were successfully auctioned. ENIL was successful in winning 25 licenses in addition to the 7 stations it already operates, a company release informed today.
Speaking on the quick launch of the stations which is barely two months after the bidding, ENIL managing director said, ''this was due to the meticulous planning and speedy implementation by the team of Radio Mirchi. He further added that this would not have been possible without a proactive Ministry of Information and Broadcasting and other agencies like the Wireless Planning Cell and SACFA that put various permissions on a fast track basis and made the launch of radio stations possible in a short period.'' Under the Phase II rules, radio stations are permitted to commence broadcasting by way of interim transmission facilities in Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur. ENIL is already present in Mumbai, Delhi, Kolkata and Chennai.
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