Dubai Tourism organises roadshow in capital

New Delhi, Apr 18 (UNI) Dubai's Department of Tourism and Commerce Marketing (DTCM) is launching a multi-city marketing initiative in four cities to further promote its product and attract more tourists to the Emirates.

As part of the campaign in India, a 'travel roadshow' was today organised in the capital, to be followed in cities such as Chennai, Bangalore and Mumbai in the next three days.

DTCM Deputy Manager (Overseas Promotions) Saleh Al Geziry told mediapersons here today that more than 1,500 representatives from major travel agencies and tour operators across India are expected to participate in the roadshows.

They will be provided with the latest updated information on Dubai, both from DTCM and its 18 co-participating hoteliers and Destination Management companies,'' he said.

As many as 3,57,000 tourists from India visited Dubai in 2005, he added. ''The effort is to increase this substantially,'' Mr Geziry said, adding that ''new ties and alliances will be forged during the four-day interactive sessions.'' The DTCM representatives are focusing on presenting Dubai in a new light, highlighting its new marketing strategies for India.

Through this initiative Dubai's position will be reinforced as a year round destination offering beautiful beaches, Arabian desert Safaris and snow skiing in the third largest indoor Ski Dome in the world.

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